Content Marketing or Inbound Marketing is a marketing methodology that focuses on the creation, publishing, and distribution of content that is interesting, enjoyable, or even helpful. It’s something that your target audience will be attracted too through the use of social media and website content, blog posts, articles, videos, photos, or infographics. This form of marketing is cheaper, more effective, and less aggressive than your traditional outbound marketing counterparts. As a matter of fact, the great content you are reading, seeing, and watching here on our website is all part of our content marketing strategy.
In this older, more traditional form of marketing, otherwise, known as outbound marketing. You have a message, product, or services you would like to promote. In order to spread that message to potential customers, you would us cold calling, TV or radio advertising, direct mail, or even newspaper ads. Now you're saying to yourself. Well, don’t those methods work, arent they effective? The quick answer is that they do and we even use them for
some clients in combination with other online methods. However, there are some very big disadvantages. The first being that you often have to spend ludicrous amounts of money to get your message out. Next, and second, not all these people will fit into your target audience and may not be the right customer. Last but not least, some of these people may get angry and sometimes outbound marketing can be perceived as aggressive and unwanted.
Our marketing explainer videos will help walk you through the services we offer. Helping you have a better understanding of the importance of online marketing and the purpose for the services we offer.
Content is so important in today’s business world content is so important to attracting and engaging your customers. We would like to help you with making sure you have all the right content for your website, social media, or blog. Contact us today and one of our content marketing professionals will reach out to help.
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