Email is older than the internet and has actually been around since the 1960’s. Today it’s a powerful way to communicate, market, and connect with your customers. Infinite Loop Marketing uses this old tool to help your business engage more effectively in new ways with your target audience.
You have been looking at ways to build and maintain relationships with your customers. Social media is a great way to do this, but not everyone has an account on the different social media platforms. Other marketing tools like pay per click is great at attracting new customers to your website, but it’s a poor choice when you are trying to stay engaged and build relationships with your customer. This is where email comes in! Not only can you use it to attract new customers, but it’s a great tool to maintain your relationships. Almost everyone has an email account that they actively use.
Email marketing really comes into its own when it comes to maintaining relationships with your customers. After all, effective marketing is really about building an active following, keeping them informed, and improving relationships with your customers. Let’s say you have important information, need to keep your customers up to date with the latest happenings, discounts, or sales and promotions. Email gives us the ability to send them tailored-made information, articles, and offers that you know would benefit them directly. For instance. Let’s say you have a special offer, like a discount, free items, or even free shipping if they sign up for your email newsletter. Once they sign up for a your newsletter, a specific promotion, or for specific information they would like to hear more about. You now have a new person following you, or even a new customer. Next comes maintaining your relationship with these new followers or customers. This is where email really shines. You can now maintain and build your relationship with your customers tell them more about new products, inform them about sales, show them what others just like them are interested in. Not to mention send them information about the products and services they would be interested in. This encourages them to stay engaged, make future purchases, and stay current with your brand and your business. These customers can then share their purchase or items of interest with their friends on social media and your customer list continues to grow through referrals.
Our marketing explainer videos will help walk you through the services we offer. Helping you have a better understanding of the importance of online marketing and the purpose for the services we offer.
Using the power of email to engage, connect, and convert sales is a crucial business marketing tool. Infinite Loop Marketing and our experts can help your business benefit from this amazing marketing tool.
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